Neuroscience, evolution, and culture
Tag Archives: persuasion
2012/12/20Posted by on
A recent study by Aral & Walker provides support that the openness-persuasiveness dynamics we suggested a few years ago actually goes on in cultural evolution. In short, we had put forward mathematical and simulation models to support the notion that learning from others produces individuals that, over time, become more conservative (less likely to learn from others) and more persuasive (more likely to convince others of one’s own ideas). These predictions have been confirmed by Aral & Walker, who showed that older Facebook users are more difficult to convince do adopt a Facebook app than younger users, and yet are better at convincing others to adopt the app. Up to now, we only had indirect evidence about openness (older people score low on openness in personality tests), and no evidence on persuasion.
We have submitted a comment to the journal relating Aral & Walker’s intriguing findings to our theory. You can find a slightly extended version here, essentially with more references to relevant work.