Neuroscience, evolution, and culture
Video: R. Alex Bentley, Social Influence and Drift in Collective Behavior
2011/02/22Posted by on
Part of the Cultural Evolution Seminar Series at Brooklyn College
Abstract: Human decision models often begin with individual, cost-benefit analyses as the basic behavior, with any social influence as a secondary add-on. Thisoften underestimates social influence among humans, whose brains have actually evolved to handle social relations. In fact, a better starting point in many casesmay be to assume that people base their choices (consciously or not) primarily on the decisions of those around them. As captured by experiments and simpleevolutionary drift models, undirected social influence introduces an irrationality and unpredictability to collective behavior, with implications for anthropology,psychology and economics.
Alex Bentley is Reader in Anthropology at Durham University, where he is co-founder of the Centre for the Coevolution of Biologyand Culture, and Deputy Director of a 5 year project on ‘Tipping Points: Mathematics, Metaphors and Meanings”, funded by theLeverhulme Trust.